NOT FRIENDLY Apparel

NEW ARRIVALS JUST LANDED

SIGN UP FOR 10% OFF YOUR FIRST PURCHASE

Embrace the Unseen.

Edgy tanks, snapbacks, and sweatshirts designed for the understated.

We create fashion for the unapologetically real, where expression meets streetwear.

Fashion that embodies the essence of minimalism and individuality—crafted for those who dare to be different.